Breakfast without the buzz? Coffee consumption peaks in the morning.
While it is generally agreed upon that eating breakfast is the best way to start your day, many would argue that breakfast is no match for a cup of coffee. But if you take into account that 65 % of the total coffee consumption takes place during breakfast hours, most of us already know that a hot cup of joe goes best with breakfast. The first literary reference to coffee being consumed in North America was in 1668 and the rich, aromatic beverage quickly became the drink of choice.
It is no secret that Americans are addicted to coffee. We spend $18 billion dollars a year on specialty coffee in this country. Not only do we love the caffeine kick-start, the drink has become a ritual and experience all on its own. Just how much do American love coffee? Here are a few statistics to think about over your next cup.
54% of Americans over the age of 18 drink coffee every day
The average drinker consumes 3.1 (9-ounce) cups per day
30 million daily drinkers consume specialty beverages (latte, mocha, etc.)
60% of American coffee drinkers claim to need a cup to start their day
54 % of coffee drinkers say it makes them feel more like their self
68% of coffee drinkers have a cup within the first hour of waking up
30% is consumed between meals
$4 billion a year is spent importing coffee into the United States
65 % of coffee drinkers add cream and/or sugar